Creative for music brands that players resonate with.

A specialist, founder-led creative studio for plugin, hardware, and software brands in music. Production lead on every Neural DSP product demonstration since 2022: plugin launches, hardware launches, and studio sessions.

Book an intro call → 30 min · We'll tell you straight if we can help

§ 03 How we work

Three services: launch productions, feature spots, and performance creative.

01 / Launches

Launch productions

Full production service: on location or in studio, with crew and gear to create world-class product demonstrations. Scripting, budgeting, pre-production, direction, edit, mix, colour grade, and delivery, handled end-to-end in tight feedback loops with your marketing and product teams.

Pre-production · Direction
Cinematography · Edit
Colour · Mix · Delivery

New for 2026 02 / Always-on

Feature spots

Studio-grade demo content focused on a single feature or sound. Real audio captured by professional musicians, premium motion-led visuals over the plugin UI, voiceover delivered in any language for localisation.

Real audio · Real musicians
Multi-language voiceover
1–2 min spots · Monthly retainer

New for 2026 03 / Performance

Performance creative

High-volume creative for paid acquisition: built for what the platforms actually reward. Meta, TikTok, and YouTube algorithms feed on creative variety at a volume most music brands aren't producing. Built from real product shots, real audio, and real performance footage, shipped as static and video variants. Hooks and angles tested in batches, winners scaled. Sold as a monthly creative pipeline.

Static & video variants
Real product · audio · performance
Test batches · Monthly retainer

§ 04 Beyond delivery

Most production agencies stop at delivery. We hand you the measurement loop.

Most production agencies hand you a video and walk away. We don't. The same team that produces the work also builds the strategic and analytical infrastructure that tells you whether it's working - and what to change next.

For Neural DSP, we are building a custom YouTube performance dashboard. For WaterBear College of Music, we're overhauling paid acquisition across Google, Meta, and TikTok, backed by a custom attribution dashboard built as a single source of truth.

Almost no production studio offers this layer. Most don't have the engineering capability; the ones that do don't have the creative depth. The combination is rare, and increasingly the only model that works for music brands trying to scale paid programs.

Strategy

Channel audits, paid creative strategy, attribution planning.

Test & iterate

Test batches, hooks-and-angles cycles, continuous optimisation.

Custom analytics

Bespoke dashboards, multi-source attribution, performance reporting.

§ 05 The founder

A musician's agency.

Ben Minal Brighton, UK 2026

Built by Ben Minal.
Player, founder, and operator who's spent his career in the music industry.

Player Endorsed drummer with Yamaha, Roland, and Sabian. Drummer of the Year at the Academy of Contemporary Music in 2011. Festivals, sessions, and a decade of working in the same industry the agency now serves.

Founder Built and ran Musicisum, an online music education business, to £1.7M in cumulative sales and a 70,000-strong community. Selected by Google as a Best of British startup in 2016.

Operator Production lead on Neural DSP's product demonstration content since 2022: over 30 campaigns, end-to-end across strategy, scripting, pre-production, production, and delivery. Currently consulting on the paid ad strategy at WaterBear College of Music.

Brand work

Paid content, hosting, and product demonstration over a decade, pre-Resonate, as a working musician and creator.

Audience

Built a personal drumming YouTube channel to 5.5M+ views; a separate channel for Musicisum past 1M views.

§ 06 / Operating principles

We make videos that musicians love to share.

Speak the language. Every piece is built by people who play, produce, and listen to the genres our clients sell into.

Real musicians, real takes. As musicians we love capturing incredible performances from world-class players.

End-to-end ownership. One team from script to delivery in tight feedback loop with your marketing team.

Measure what shipped. The work doesn't end on upload. We can build the infrastructure to test creative and iterate on the winners.

Creative for music brands that players resonate with.

Production lead on every Neural DSP product demo since 2022.

Darkglass Ultimate

Archetype: John Mayer X

Archetype: Misha Mansoor X

Mantra

Quad Cortex Mini

Nano Cortex

A live session at Real World